Giving Program

Re:Love — Reply with Love

Since our founding in 2010, founder & CEO, Christy Malone, has been dedicated to giving back a portion of all profits to helping families in need. It's her belief that every family deserves dignity, comfort, and a clean start. Through Re:Love, we carry that mission forward — replying with love wherever it’s needed most.

Re:Love stands for our response to the challenges families face. When the world sends hardship, we reply with love — in the form of diapers, washing machines, and tangible support for those caring for little ones in difficult circumstances. 

“Re:Love is about more than giving things away — it’s about showing families that they’re seen, valued, and supported. Every diaper we donate carries a message of love and hope.”
— Christy Malone, Founder & CEO

A Legacy of Care and Renewal

For over a decade, we’ve partnered with orphanages, disaster relief programs, and family support agencies around the world to provide the essentials families need to care for their children. From the earliest days of Smart Bottoms, giving has never been a side project — it’s been part of who we are.

“This company was built on the belief that every family deserves a chance to thrive. Re:Love continues that legacy — renewing our promise to give back, again and again.”
— Christy Malone

Now, through our Nominate a Family campaign, Re:Love brings that care home — providing complete cloth diaper kits to families across the U.S. who could use a helping hand. Every nomination is a reminder that kindness ripples outward, one family at a time.

Replying with Love Means…

• Supporting families facing hardship with essentials they can rely on.

• Creating sustainable change through reusable, eco-friendly products.

• Building community connections rooted in empathy, renewal, and respect.

When we choose to reply with love — in business, in community, and in our daily lives — we make the world just a little softer, a little cleaner, and a lot more human.

Join the Movement

You can help us reply with love. By supporting our business you are making it possible for us to help even more families in need. Together, we can keep the thread of compassion unbroken — one diaper, one family, one act of love at a time. 

Do you know a parent whose life would be bettered by receiving a free cloth diaper kit? Share their story and nominate them today!